Christopher Wright, design principal at figure3 and partner in charge of the porter account. The visionary behind Porter Airlines, Robert Deluce came to figure3 with his dream: refine the flying experience; restore the excitement and pleasure; bring the planes closer to the people; and make flying simple, fast, and convenient. The porter flying experience starts on the ground with engaging and compelling spaces. Porter’s brand identity program is simple and classic with the ability to surprise and delight. Our translation of the now well-known brand has evolved to include all key passenger touch-points: interactive kiosks, refreshment centres, business centres, and of course passenger lounges. Each touch-point reinforces the Porter commitment to deliver business and personal services in a consistently sophisticated environment to delight Porter passengers with “flying refined”.